Where luxury heritage meets innovation — uniting academia, industry, and visionaries to shape the future of authentic luxury.
Proud dedicated operators of the
A Swiss Academic Initiative
ORIGINALLUXURY is a Swiss academic-led initiative dedicated to the study, preservation, and evolution of luxury in its most authentic form. We bring together scholars, industry leaders, artisans, and innovators to explore what luxury truly means in a rapidly transforming world.
Our work bridges rigorous academic research with real-world industry practice — creating a unique platform where heritage and innovation are not in conflict, but in dialogue. We publish, convene, and connect across disciplines and geographies to elevate the conversation about luxury\'s past, present, and future.
Rooted in Swiss precision and academic integrity, we operate independently while maintaining partnerships with leading institutions, brands, and thought leaders across the globe.
Upcoming Events
Public sessions are open by application. Full accession to private forums and industry summits is reserved strictly for members.
The OriginAll
Our flagship publication explores the intersection of luxury, culture, sustainability, and innovation. Each edition brings together exclusive contributions from leading academics, creative directors, heritage artisans, and industry visionaries.
The OriginAll is where luxury finds its voice — rigorously researched, beautifully produced, and thoughtfully distributed to our global community of members, partners, and institutions.
The Archives
Independent research, academic papers, and market analyses. Unrestricted access is reserved for the Consortium.
Membership
Join a global community shaping the future of authentic luxury. Two tiers, tailored to individuals and organisations.
- Full access to member events
- Complete research library
- All editions of The OriginAll
- Event post-reports & publications
- Global network directory
- Priority registration for all events
KYC required · Payment only after approval
- Everything in Individual
- Corporate listing & logo placement
- Up to 5 team member accounts
- Speaking opportunities at events
- Featured in The OriginAll
- DMCC Innovation Centre access
- Co-branded research opportunities
KYC required · Payment only after approval
Questions about membership? contact@originall.com
Technology Partners
Leading organisations shaping the infrastructure of luxury's future.
Digital Product
Passports
Every authentic luxury object has a story. Our Digital Product Passport (DPP) platform gives each piece an immutable, verifiable identity — connecting provenance, craftsmanship, materials, and ownership in one elegant digital record.
Built to comply with emerging EU sustainability regulations and tailored to the nuances of luxury, our DPP solution bridges blockchain-grade trust with the discretion and refinement that the luxury world demands.
- ◆ Immutable provenance tracking from atelier to owner
- ◆ EU Digital Product Passport regulation-ready
- ◆ NFC & QR authentication embedded in product
- ◆ Ownership transfer & resale authentication
- ◆ Sustainability & materials certification
- ◆ Brand-white-labelled or ORIGINALLUXURY-badged
Verification
Passport
History
Our Platform Ambassadors
Visionaries and institutions championing the adoption of Digital Product Passports across the luxury world.
Friends of
ORIGINALLUXURY
These are the founding friends who believed in our mission from the very beginning and generously supported the creation of this initiative. We are deeply grateful — this wall is our permanent tribute to their trust. This collection is closed and will not grow.
For Any Enquiry
We welcome enquiries from prospective members, partners, and media.
contact@originall.comZurich, Switzerland · Dubai, UAE · Global